
Rocstar, Inc. secured a M.A.C. cosmetics sponsorship deal for celebrity hair and make-up artist Ethian Hugo. The beauty brand sponsored Ethian Hugo to appear in Brickell Magazine, a beauty tips video presentation and a make-over contest featuring the season’s cosmetic line.
M.A.C. is one of the most sought-after make-up lines in the world, if not THE most sought-after by make-up artists and the public alike.
M.A.C. brands itself with “cutting-edge”, “forward thinkers”, “modern” make-up professional personalities such as Ethian Hugo, and celebrities such as Cindi Lauper and most recently Lady Gaga
M.A.C. has made a name for itself as the go-to brand to acheive any make-up look you can imagine, with an extensive array of products and color choices, few cosmetics companies can rival with .
Founded in 1985, the Toronto-based company was conceived when photographer/hairdresser/make-up artist Frank Tosken grew frustrated with the lack of cosmetics suited for the bright and harsh lights of the photo studio. The intention was to create a line of make-up that would work for “all ages, all races, all sexes.” which would become the company’s motto.